Part 3 of many
I’ve expanded the series, with much more info, and created a .pdf available now at DigitalGryphonDesign.com.
As previously stated, successful Kickstarter campaigns show that upgrades in packaging and literature can easily increase sales and customer satisfaction with the finished product. Once your offer enters ‘premium pricing’ it’s easier for a potential buyer to accept incremental upgrades (of course with exceptions and limitations). A corollary is that once someone’s paying a premium price, any failings or short comings (and perception is reality) are magnified.
In short, don’t be afraid to offer a higher quality box, and sufficient literature to make using your deck as easy as possible. I have added Post #4 about booklet and book options at TGC.
A side benefit to offering higher quality at The Gamecrafter is “Designer Rewards.” That is, incremental discounts on production costs and incremental decreases in the Marketing Fee you pay for sales through their website’s Marketplace as your annual sales increase. The pricing used in the following examples is their base fees.
In July, previously announced price increases at TheGameCrafter went into effect. The following information has not yet been updated.
Example 1:
78 Tarot-Size (2.75″x4.75″) Card Deck.
This size card is printed 10 per sheet. Using 8 sheets provides the 78 card deck plus up to 2 title/info cards.
Minimum Production:
$15.84 = 8 sheets of cards @ $1.98ea;
$02.79 = 90 Card Tuck Box (1 sheet);
$00.90 = UV coating 9 sheets @ .10ea;
$00.65 = 2 page (single sheet) document;
$00.89 = misc costs/ base fee.
$21.07 production cost
Selling for $29.99 in TGC marketplace:
$29.99 Sale price;
(21.07) Production cost;
=08.92 Gross Margin;
(02.68) Marketing Fee.
=06.24 Profit.
Upgrade Product Offering:
Replace Tuck Box with Small Stout Box;
Add the Tarot Card insert for the box;
Replace Document with 16 page Booklet.
$27.12 new production cost
Selling for $39.99 in TGC marketplace:
$39.99 Sale price;
(30.88) Production cost;
=9.11 Gross Margin;
(2.73) Marketing Fee.
=06.38 Profit.
Example 2:
45 Jumbo-Size (3.5″x5.5″) Card Deck.
This size card is printed 6 per sheet. Using 8 sheets provides the 45 card deck plus up to 3 title/info cards.
Minimum Production:
$10.80 = 8 sheets of cards @ $1.35ea;
$02.79 = Jumbo Tuck Box (1 sheet);
$00.90 = UV coating 9 sheets @ .10ea;
$01.30 = 4 page (2 sheets) document;
$00.89 = misc costs/ base fee.
$16.68 production cost
Selling for $24.99 in TGC marketplace:
$24.99 Sale price;
(16.68) Production cost;
=08.31 Gross Margin;
(02.49) Marketing Fee.
=05.82 Profit.
Upgrade Product Offering:
Replace Tuck Box with Small Pro Box;
Replace Document with 16 page Booklet.
$22.08 new production cost
Selling for $33.99 in TGC marketplace:
$33.99 Sale price;
(22.08) Production cost;
=11.91 Gross Margin;
(03.57) Marketing Fee.
=08.34 Profit.
(Selling for $36.99 would generate $10.44 in profit)
Important Information:
# This is NOT a ‘sponsored post’ – The Gamecrafter has not paid for, nor approved, my comments;
# Links to The Gamecrafter are not Affiliate links but I do earn the Designer’s Royalty on sales of the Tarot of Sister Who and Sister Flirt’s Meditation Tin.
